Friday, March 11, 2011

Marketing Notes for E-Book Week

by Louis Bertrand Shalako


All Rights Reserved

Without going too nuts for promotion, I have been using Tweetdeck to schedule about four tweets per night. Last night I gave away one book, which seems worth the effort. I posted one link on Facebook this afternoon and gave away ten books in the space of five minutes.

On the bottom of each Smashwords book page, down in the right-hand corner, there is a list of social media links. These include the usual Fb and Twitter, but also Google Buzz, Reddit, Delicious, Stumble, etc. When I post something to Google Buzz, I have no idea where that goes or who sees it. On Stumbleupon, I have maybe twenty followers. Yet by clicking on things and trying things, including MySpace, and a couple of others, I have given away almost eighty e-books in six days.

Honestly, I can't even remember stuff I did Monday or Tuesday, except talk it up all over the place. I posted a blog entry on Wednesday, (I think.) Someone made a donation, which must have been a copy of 'Core Values.' For some reason that book is marked as, 'Set your own price,' and it was worth a buck and a half to someone! Thank you.

I would have been delighted to give away a thousand books. It's important to set a goal, after all. As to how this will translate into eventual sales down the road, or if it will result in any positive reviews, is something only time will tell.

On Twitter, I lost at least one follower...and gained about five more for whatever reason. (Free stuff? Marketing savvy? My boyish good looks?)

On LinkedIn, I posted a link and only later noticed the statement, 'No ads please in discussions!" The funny thing is that someone took a book or two...I'm almost sure of it. Anyway, I hope you like them.

I need a shave and I lost a couple of pounds. But the marketing data is priceless, and I have no regrets about that. Simply put, jam out a link and the books move out the door. Stop promoting, and page views drop to zero.

It can't be that simple...can it?

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