Troubleshooting Epubs with a View to Producing Audiobooks on Google Play. Louis Shalako.

A public domain image and a little effort. #Louis

Louis Shalako

Troubleshooting.

 

My 2,000 word short story epub, converted from a PDF, (saved from a doc), worked fine on Google Play. You have to have the epub to create the audiobook. Mushroom Magic is now live as an audiobook. All very well, but the longer story, 11,500 words, did not go. The epub was bogus or something, yet they'd both been converted by Convertio. I tried another service this morning, same shit, different day.

Opening the file, I checked the formatting line by line. (A gentleman on Fb suggested checking for hidden bookmarks). Converted again, no dice. Finally, I took the file to Lulu (dot) com, where I uploaded a docx file, (confused yet? – ed.), downloaded the resulting epub, and uploaded that to Google Play. Lulu wants a $4.99 distribution fee, which I did not pay. I have sold about three dollars on Lulu since about 2011, so my reluctance is understandable. I had also tried uploading to Smashwords’ meat-grinder, thinking if I could beat that, I’d have a clean file. Unfortunately, one of the links in the Table of Contents dropped out and clearly that wasn’t going to work. The ebook might need internal navigation, but the audiobook does not. I see on Google Play that the epub uploaded successfully, and I should be able to complete the audiobook at my leisure.

A Facebook friend was asking why I didn’t put it up on Amazon, Kobo, Smashwords, Draft2Digital.

Yeah, but this is a reason—I want a good clean file before tossing that up across all available platforms, also, I have two stories, not one, in fact four if you count audio files…I’m an old man, I go pretty slow these days.

(Yeah, you're slow all right. - ed.)

And I do have my reasons. It’s a process, and I go step-by-step, thinking it through as I go along. Trust me, I will figure this shit out sooner or later. If I find a typo during this process, I only have to upload the corrected file to one platform…capiche?

While working on The Castaways, I scraped Mushroom Magic off of this very blog. It was experimental, a test-bed for the longer story. I hadn't published anything in a year, and a bit of review might be in order...right? Also, there are other stories that have not made it into the ebook, short-story list. Those all represent potential products. These are books and stories, they are products, there is nothing mystical about them. There is no room for fulminations, ruminations, bloviations about the sanctity of art. I'm too busy taking cheques to the bank, ah, figuratively speaking...

Beginning October 1, The Castaways took about eighteen days, from start to finish, and now I get a day off...

When I get a minute, I need to recover five accounts on Draft2Digital, now that they have been migrated over from Smashwords due to some sort of amalgamation of the two companies, and now, even I am beginning to get confused.

#cheap_hacks

I don’t know if this is a milestone or merely a first for me, but the cover, which admittedly, is not very good; for Constance ‘Dusty’ Miller’s new short romance and adventure story The Castaways was created using AI, artificial intelligence. I had the choice of paying $29.00 for two images from Shutterstock, only problem was that I only needed one image and I couldn’t find anything really appropriate anyways. Theoretically, each image would be $14.50, but you have to grab the second image within 30 days and why bother, if you have no idea of what you might write next, and you probably can’t find anything really appropriate anyways.

You can spend days, weeks, browsing for the perfect image and never find it.

Oh, and the enhanced license was $175.00 for one image, this for a book that likely won’t sell anything like that in the next twenty years. I have always tried to avoid vanity in publishing. It has never been about getting a handful of books into our local independent bookstore, and my once-in-a-lifetime story in a local news outlet. Local journalists and the advertisers love those kinds of stories, but then those nice folks went to a local printer, dropped a couple of grand on the table, got their hundred or so paperbacks, and learned nothing about the process.

The vast majority will do one, maybe two books, give it up as a bad job, and never get back to it again...a couple of grand isn't exactly chicken feed, and boxes of unsold books in the back of a closet tell a story of their own.

Whereas I have seized the means of production. And I have learned how to run it, too.

We had a little help from Dall-E.

***

Somehow, I just clicked on Copilot, right here on the good old desktop PC, and saw something labeled ‘create an image’. What the hell, why not, right. And it really is as quick and simple as typing in a few key words, ‘romance’, ‘young woman’, ‘tropical beach’, ‘desert island’, and the thing produces the image in jig time. It’s not the most appropriate, in terms of what I would visualize myself, but at some point you have to make the compromise and move on to the next thing. The cover of Mushroom Magic used a public domain image of a classic painting, and it’s actually very good. Go figure.

What really pisses me off, like an ant climbing up an elephant’s leg, is the fact that I can’t seem to get back there. So, I got one free image and that’s it for the time being…as for copyright, who in the hell is going to steal my book cover—why, what for, what good is it to anyone else but me. Every bit of original work in my book belongs to me, and to no one else.

Period.

Neither story is going to sell a million copies and we know that going in, so in that sense vanity, ‘the fucking ego’, can take a back seat and let the intellect do a little work for a change…these are the folks that say you have to spend money to make money—then shit all over you for trying to make some money by sheer dint of hard work and honest effort.

Idiots, as we are all aware, can justify pretty much anything. It occupies their minds and keeps them busy if nothing else.

If you look at the lower image, you can see that we are coming up on one million blog hits, a rare achievement. It’s all incremental, over fifteen years. The most recent story has, in a week or so, 19 hits. Now that, is what I call incremental—

At this point, Google owes me about $25.88 for Adsense, which is about what it’s worth on some level. I had to shut them down. I will never see a penny of that, because the ads were a distraction, with two gigantic horizontal banner ads, identical, appearing right in the middle of my fucking text…the reader will sort of imagine what that looks like, but you have to admit, it’s a pretty nice blog. I can create my own ads, for my own products, in the sidebar. What do I need their shit for? Especially as it doesn't pay. The threshold for payment is $100.00, so there you go.

Click to enlarge.

So, why do it?

Right? Why even do it…

I enjoy the work, doing the audiobooks, partly because it’s different. I can listen to a voice read the text back to me, and it really does take things to a whole new level. Hell, I've even caught a couple of typos along the way. (Louis found and fixed three typos, which he found by listening rather than reading. Ebook corrections have already been uploaded. What is interesting is just how many times he'd already read the effing book, and somehow missed those. In that sense, his process of going straight to audio has its uses. - ed.)

It is, in the sense of classic radio plays from a bygone age, Theatre of the Mind, ladies and gentlemen. And I got to write the play...

Of course I want to hear it.

When I first began self-publishing, the word ‘greedy’ was used quite a bit, in rather oblique social media posts from people that really should have known better. Whether I do this as a hobby, or for fun, I sure as hell ain’t doing it for the money, and that is for sure.

If so, I would have been terribly disappointed.

It’s also no one’s business but my own.

It’s my money, and I’m the one having all the fun here.

"Be happy in your work."

Other peoples' perceptions are not my problem.

 

END

Be happy in your work.

Radio Drama, or Theatre of the Mind. (Wikipedia)

Convertio.

Free Convert.

Mushroom Magic, by Louis Shalako.

The Castaways, by Constance ‘Dusty’ Miller.

(I will put up a link when I get that done. Ah, Saturday at the latest, ladies and gentlemen. #Louis)

 

Thank you for reading, and for listening.

Update: Louis has uploaded Mushroom Magic to Kobo using a doc file, there are several file types accepted by Kobo. Downloading the resulting epub, and checking it using Adobe reader takes but a moment and it looks fine. Theoretically, we can now take the Kobo-generated epub, or any other nice, clean file, and publish that somewhere else. As said in the text above, it is a process.

So, he still has to upload The Castaways to Kobo, and then both stories to Amazon. The thing to do is to follow through, (finish what you start), admittedly while doing at least some thinking about his next little hare-brained stunt.

And we all know he will come up with something.

What Is the Value of a Free Ebook? Louis Shalako.

Louis Shalako.

Louis Shalako

Last year I gave away probably ten thousand ebooks. In my opinion, any business may promote itself, and any business might claim this expense as a legitimate business deduction.

Yet I have a funny feeling the ODSP (Ontario Disability Support Program) won’t see it that way at all.

I regularly sell ebooks for $0.99, $1.99, or $2.99. I’ve had them priced higher and sold a few books. The reason I don’t do this all the time is that volume suffers, and pretty quickly—and rankings are determined by an algorithm. Lower volume, lower the ranking.

Sales and net earnings drop. This is why I resist the urge, and the overwhelming advice to raise prices. The fact is, they don’t know anything and some of them are also full of shit.

That’s just my opinion after seven or eight years of study—such algorithms are proprietary and rightly so. Otherwise it would be too easy to game the algorithms for the average person, although I do a bit of it myself.

Let’s take a baseline figure of $0.99/ebook, rounded off to the dollar to keep the math simple. 

I gave away 10,000 ebooks, that’s a promotional expense for the calendar year 2016.

Ebooks have perceived and intrinsic value. That’s why people pay money for them and they take them in impressive numbers when they’re free.

It takes effort to produce them, I have to have the internet, a phone, a camera, I have to purchase stock photos for the covers. I have to put the hours in and my time is valuable if not exactly precious sometimes. There are all kinds of expenses involved. Some people spend a lot more than I do, but then, I do all the work around here.

That’s how I learned how—that’s how I trained myself.

That’s how I got all the wonderful skills, ladies and gentlemen.

And yet the ODSP will deny the validity, or more accurately, the monetary value, of an ebook—just as I kind of did myself, over the last seven or eight years. I say that because while I know I’ve given away over 120,000 ebooks since Sept. 2010, I’ve never reported that to the ODSP.

At an estimated royalty of $0.35/per book, mostly for the sake of completing our little math exercise, that would add up to $3,5000.00 CDN in promotion.

At one time, there were a lot of book commentators, traditionally published authors for the most part, blogging and bleating on the subject of ‘devaluing’ literature and especially ebooks by setting them at free or $0.99 or whatever. By the very nature of the product, this is possible. A free print book is much more expensive to produce, I will grant you that.

I saw it for what it was at the time. It was just polemic. They were just trying to destroy all the credibility and all the legitimacy of independent publishing. They were trying to destroy ebooks, ladies and gentlemen. Their own position was threatened by this revolutionary technology.

They had an interest in sapping the confidence not just of the writers, but also of the readers.

They wanted to control the situation. They wanted to keep us out of the market, didn’t they?

The government of the Province of Ontario, not very popular at the moment, has an interest in controlling costs too. They want to control the situation too.

The way they do that with the 750,000 disabled clients of the Ontario Disability Support Program is to make us think that we are stupid. That we can’t do the math. That we are somehow the enemy, and that for whatever imaginary reason, we must be punished.

We live in such fear of our benefits being cut and not being able to pay the rent that we tend to take the easy way out and go with the flow. We don’t ask too many questions, We tend to avoid our social worker rather than seeking them out.

We tend to keep our mouths shut and our heads down. We tend to keep moving.

Well.

Fuck that.

No more.

No more.

Nothing great was ever achieved without risk, without thought, effort, and ultimately, sacrifice.

Hopefully that’s not going to be me, but this government would do well to lower the rate of claw-back on earnings for ODSP clients who work or operate a business to $0.35/dollar rather than the current rate of fifty percent. They would do well to raise the allowable earnings limit, bearing in mind the poverty line in this province and across the country is estimated by this very government to be $22,000.00/year for a single adult.

Your pension pays a bare $13,000.00 or so and that is simply not good enough, ladies and gentlemen.

Not good enough.

This government would be doing the right thing by putting a line for ‘promotional expense’ on the reporting form for business and expenses. Not to do so would appear disingenuous, especially so now that this government has been duly notified of the moral repercussions.

I might have a few other ideas as well, as time goes along.

Naturally, these are suggestions rather than demands, which would presuppose a rather different power relationship than that which presently exists between the disabled and the government of this province.

Thank you for reading.

Oh, and don't be afraid to grab a free ebook once in a while. You might be surprised by how helpful that can be sometimes.

END

Spreading the Nets: Passive Discoverability

And now we sitz and waitz.

Louis Shalako

Here at Shalako Publishing, home of Long Cool One Books and Larga Fresca Uno Libros, our latest project is to get our books and stories uploaded in (or on) a few more online bookstores.

The basic premise is that the whole package has to be free, and the service provider must have their own bookstore. Additional distribution channels are a bonus if we can find ones we don’t have access to already. This all goes to extending the reach and the impact of passive discoverability.

The interface must be easy to use, accept our files, have provision for using our own book covers, and other considerations.

For this experimental addition to our digital publishing machine we will be looking for provision for Canadian and overseas authors to sell ebooks and PODs without withholding tax.

That being said, in some circumstances we may be willing to accept a penalty of thirty percent withholding tax, if we think the website will grow, succeed and eventually be able to provide this service. Any additional sales are significant. We will be looking for maximum flexibility from all platforms, free analytics, site appearance, ease and quickness of problem resolution, questions answered, etc. Assuming we made a hell of a lot of money, which doesn’t seem very likely, at some point in the future it would make sense to do U.S. income tax returns and get a refund.

Hell, if things go really well, I've always wanted to live in the southwestern U.S. anyway. 

I might even immigrate, ladies and gentlemen.

It might take a few days, in terms of the man-hours required to upload a hundred and thirteen titles to some new bookstores and aggregators. This is the sort of work that doesn’t pay off immediately. It pays off in the long run, which is why we say we are playing the long game.

If passive discoverability really does work, then being an early adopter of any platform might pay off at some time down the road. If it doesn’t work, then each and every site will need some degree of promotion.

This is the sort of experiment where a couple of initial sales might impress the author, however it is only over time that we can really get a good idea of which sites work for us and which sites don’t.

So we’ve gotten into Kbuuk, with three titles published so far. Here is Heaven Is Too Far Away, with a cover using a pro marketing image and designed in Microsoft Word.

Each site is of course a bit different in terms of operating details, and each site represents a new learning curve. For example the Kbuuk cover system looks a bit iffy unless I can fiddle around in there a bit and find some adjustment in the cover field. Designing a cover for each site for each book looks like a big job.

In terms of learning curve, Booktango wouldn’t accept Epub at first go, so I simply used a .doc and it went.

However, the Booktango system kept giving me error messages. I find it hard to believe that the original file had many, many hard returns in the middle of the line. The Smashwords system might introduce one hard return as it converts your original .doc file into what is presented as your original file. I say that because I check every book, page by page, using tools like the Amazon Kindle previewer, Nook for PC, Kindle for PC, etc. I also have Adobe Reader, the latest version. When I couldn’t find the original on my PC, I have used the SW original file and that’s when I started finding the odd hard return in the middle of a line.

There is no way that I’m going to spend hours fixing errors introduced by a system that obviously has different requirements. For example in the case of this document, the thing doesn’t seem to like three spaces or even two before the next chapter heading. That’s one reason I think it is an artifact of the systems involved. Also, at this exact moment in time, I’m not prepared to make a table of contents for a dozen novels. All of the short stories and novellas have them, but those books were written and formatted at a later date, when it was a requirement for iTunes distribution through Smashwords. A simple solution is to upload anything that already has a TOC and not worry too much about the novels for now.

Initially, I started off by searching ‘free ebook aggregators’ and similar searches. I began last night. 

What has been accomplished so far?

We're in Bookrix.

I’ve taken a few off of the list, including Booktango, Bookbaby, Fastpencil, Blurb, Indiebound, Lightning Source, (ebooks and PODs) as well as taking a look at Lulu, where simple .pdfs in their store might generate a bit of revenue over the course of time. It's either that or learn how to embed fonts! But we don't need their extended distribution anyways.

We couldn’t find a way to get into Versent, for example, so some of the other links we found were quickly written off.

Just one minor point might put us off. If someone charges $49 to set up each title, then that’s quickly going to run into a lot of money, with virtually no idea of the sales potential is.

If it ain't free, I move on rather quickly these days.

Other than that, I’ve got a handful of titles up on two or three platforms, all for free, and all using the simple tools provided.

As for the question of whether it sells books or not, we won’t know that for a year or two!

END

http://www.bookrix.com/_ebook-louis-shalako-heaven-is-too-far-away/

http://kbuuk.com/kb/book/4316/core-values.shtml

http://kbuuk.com/kb/book/4317/the-case-of-the-curious-killers.shtml