Friday, November 23, 2012

Cyber Security TIps for Writers and Other Professionals.

(Morguefile Photo.)

Spurious E-Mails.

We’ve all gotten those spurious e-mails from Burkina Faso where someone who is barely literate would like us to help them get $10.5 million dollars. The e-mail goes on to mention a plane crash in the jungle, and how the doctor, or the cabinet minister or the president, or alternatively the rebel leader, was the sender’s father, and how they need help getting the money from the Bank of England. It was stashed there by their corrupt government when the money was recovered, and they’re holding it for the rightful owner, but unfortunately they can’t properly identify themselves as they are destitute except for their computer…and they are rebels.

All you have to do is give them some personal banking information, and they’re willing to give you half the money because you are such a good and kind-hearted person. Some of these e-mails are fairly creative in terms of storyline. I’ve been tempted to steal that one about the Princess in the Somali refugee camp and her dad the rebel in the hills overlooking the capital city working to free the people from tyranny.

Most of these probably don't even come from Burkina Faso.

Masquerading.

Lately I’ve seen e-mails purporting to be from Chase Manhattan, Wells Fargo and others. These have a document attached to them and they want you to click on it to see the details of ‘your account.’ I don’t have an account there—kind of a dead giveaway, but logic doesn’t seem to play much role in the typical e-mail scam. I never click those documents. Never. A while back I got a spurious one from Pay Pa1.

There was a warning that if I didn’t update my account information immediately, ‘I could lose my account.’ So there is always a call to action, and from the point of view of the scammers, the more immediate and the more important-sounding, the better. I never respond to any spurious e-mail ever. While they already have your e-mail address, for all I know they might be able to get your IP address—allowing them to masquerade as you, and responding may give them other clues, more personal information, and it could even turn into a dialogue. If you had a soft head, they might go to work on you with persuasion. One e-mail claimed to be from a friend, on vacation far away, and how she had lost her phone, and she needed $1,400.00 to pay the hotel bill and fly home as their tickets were stolen too. Yet we had never really talked. It was a non-relationship, which are common enough these days.

What gave that Pay Pa1.com one away was the e-mail address of the sender. It was: PayPa1.com etc, etc. But what looks like the ‘l’ is actually a ‘1.’ The difference is pretty subtle, but of course Pay Pal already had that address sewn up. The scammers couldn’t use it. When I looked at the image/e-mail again, it was fuzzy and indistinct in some ways. It was a bogus copy, a sort of reconstituted screen shot of a Pay Pal e-mail. (The author is not an expert. –ed.)

Red-Hot Lovers.

Lately I’ve seen quite a few e-cards from red-hot lovers, again they have something they want you to click on. No one loves me, and no one is in love with me, and no one has a crush on me, so that’s usually a dead giveaway.

Notifications.

Another one is Twitter notifications. I couldn’t tell you how many times people have followed me on Twitter. Then they send a direct message. It usually goes something like this: ‘Someone is spreading nasty rumours about you on their blog,’ they provide a link to click on, and here we begin to see a bit of a pattern. Scams prey on common human failings or even human strengths, like greed, or fear, or vanity. They prey on the need to be loved, or your generousity, or the wish to be helpful. They try to play on your sympathy.

The scammers try to cover all the bases. Since I’ve never clicked on a DM link on Twitter from anyone I don’t know, (and they’re not that sophisticated to begin with,) there’s no way for me to say if it’s a virus, inappropriate photos, (a sick joke of some kind,) or perhaps in many cases just a landing page with some form of not-too-scrupulous pay-per-click application running.

Anyone you don’t know sending you photos or documents or links is an alarm signal.

Be Suspicious.

So the scammers will go on your Facebook profile page. They look through your friends list, find some of your friend’s names—say a real estate salesman. Then they pretend to be them. Here the giveaway is that the sender’s e-mail address will differ, as they can’t actually send anything if they haven’t hacked your friend’s account. That’s a whole different problem, even then, if the friend lives ten thousand miles away and you’ve never had personal contact with them, it is wise to be careful about clicking on anything, or replying to anything.

But mostly, they have to send it from somewhere else. These will often show just a nonsense jumble of letters and numbers. After a while, I learned to be suspicious of anything out of the ordinary or routine. Bad spelling and bad grammar, run-on sentences, subject matter, no previous contact, there are often a lot of subtle clues to consider.

So if someone you know on Facebook or other platform suddenly shows up in your inbox, (again with the docs, links or photos,) you should seriously ask yourself why they would be sending you things that have not been previously discussed, from a person who is certainly nice enough but you’ve never met and they live ten thousand miles away. You’ve never engaged in long chats with them, and you don’t even really know who they are. Someone like Wells Fargo is savvy enough about security (and their own reputation,) to put the message in the body of the e-mail, and any links will be the same as the official company links on their website. You can always Google it on a separate tab and see what it really is.

The most dangerous ones are the ones from someone in your hometown, as there is some psychological bond of trust there already.

You have to think about what you’re doing. Sometimes the best thing to do is to just turn off all notifications, and only use the ones like on Facebook, Twitter, etc. Clicking on links in internal messages, or in the chat box, has plenty of risks, and if you’re a writer, sooner or later you’re going to tick someone off for any number of reasons. The very fact that we have to be out there and visible can attract the attention of scammers and otherwise destructive or mischievous individuals.

Here are more tips on basic internet security from the Ontario Ministry of Consumer Affairs.


The Sleepwalking Time Traveler.


(Jacques-Louis David, 'Mars Desarme par Venus.)









Tim Norton woke with a start. Staring wildly around the room, nothing was familiar.

It was happening again. An unknown woman stirred beside him, mumbling in her sleep. A trickle of drool came out of her mouth. The pillow looked wet beside her face, and Tim was in a whole heap of trouble because he had a funny feeling this wasn’t nineteen-ninety-eight any more.

He eased out of bed, with his heart beating hard in his chest.

No clothes! Nowhere could he see anything that resembled his clothes, or the clothes of any other male.

A younger woman, sleeping on a couch at the other side of the room, sat up, yawned, looked at the shutters, and then she looked at Tim.

Tim stood there in a total funk as the servant screamed bloody murder, and while he couldn’t really blame her, considering he was a naked man in a private bed chamber, it didn’t seem fair because it really wasn’t his fault.

***

“I would like to know how he did that!” Doctor Panjay Sumalamalon was understandably upset. “People don’t just disappear into thin air!”

Nurse May Dowlings huddled beside the doctor. Her head was hanging, but why should she feel guilty? She wasn’t the one who let him out.

“He was right here ten minutes ago.” She wasted no time seizing the moral high ground. “And that damned door was locked, as you yourself can testify.”

The doctor, on Nurse Dowlings insistence, had in fact checked the lock upon seeing the picture in the monitor—an empty bed, some disheveled sheets and no one in the adjoining bathroom. With their swiveling camera, snug behind its plastic bubble in the ceiling, there was no way for Tim to hide around the corner.

Reality mocked him, and he sure didn’t like it very much.

“There has to be some explanation. Check the corridor cameras and the security log.”

It sounded like a warning, or an accusation, and she wasn’t going to put up with that, not even from the great Panjay Sumalamalon.

“Good. We'll do that. And then you can sit down at your little desk and give me a written apology.”

***

“Guards! Seize him!” The husband shouted, red-faced and feeling at his side for a stiletto or a poniard or something.

“Oh, J-J-Jesus.” Tim stammered in dismay.

Two colorfully-garbed and rather beefy young men strode forward, and when Tim saw the tip of the spear coming down to face level he just naturally bolted.

There was nowhere to go. Except for the bed, the couch, a window, a door and a lot of tapestries and curtains and wall hangings, there wasn’t too much in there to hide behind. The maid was shrieking, the husband was hollering and cursing, and the guards were threatening and poking with their weapons. The second guard had a wavy-looking sword and seemed to have a pretty good idea of how to use it as he jabbed and swiped at Tim.

Tim tripped and went down, and the guard with the spear went right over him, falling heavily. There was a terrifying moment when he thought the second guard was going to chop his head off. He rolled away with alacrity, with a sudden shriek ringing in his ears.

The guards stood there, gazing in terror as the master of the house died horribly, staring up at them from a half-sideways position on the floor with the butt end of about a six foot long spear sticking out of his chest.

Tim grabbed the sword from the second guard’s limp hand and stepped in close.

“This is over right now, buster.” He drove the thing into the man’s guts just below the lower ribcage on his right side.

Gurgling and screeching, the man fell at Tim’s feet.

The other guard ran from the room.

"I have to stay alive until I get so tired…that I just fall asleep.” It was his only way out of this place. "Hopefully, I will have some kind of a crazy dream.”

Tim stepped in close and she tipped her head back for one final kiss.

“Thank you, thank you, oh, golden stranger.” She moaned as if in despair. ‘Whatever happens, it was worth it. And these guys were just pigs anyway.”

“Yeah, whatever.” Tim spun on one heel, and dove out the window.

Luckily for the impulsive Tim, they had a moat or something down there.

***

Three doctors, four security men, two lawyers, eight cops and eleven other staff members watched the recording in ultra slow-motion.

“Well. The man actually disappears on screen.” Stone was the night janitor.

He was a well-read college boy who could be pressed into service in an emergency.

“Interesting. I’d like to meet him if you ever get him back.”

Stone was leaning on his mop. About forty eyes turned and stared at him and he blushed.

“So, um, I’ll just get back to work then.” He slowly began to back and nudge his way out of the press.

“You have to admit, it’s a pretty darned good trick.” Sanjay sighed, rubbing his left hand around in small circles in the area of his mouth and chin. "And here we all thought poor Tim was crazy."

For the fiftieth time, they watched as Tim’s body just sort of faded from the bed, where he was peacefully sleeping by any standard of judgment. The bedclothes dropped and Tim wasn’t there anymore. He was just gone.

“This is not happening.” Constable Brewster was adamant, tired as he was at this hour of the night.

Everyone called him ‘Buff’ for some reason.

“Who wants to write this report?” Constable Willikens, a new officer, gave the same sort of initial impression as a side of beef hanging there on a hook, all big and hard and cold.

“I’ll do yours if you do mine.” Doctor Sumalamalon blurted it out in disbelief, and the group broke up in nervous laughter.

They were past the panic stage.

“Jesus, Christ.” Brewster was at a loss. “All we can really do, Doctor, is to take a report. I’m not even sure we can classify this as a ‘complaint.’ I guess you would call it an incident. We’ll do an incident report.”

“The tabloids will never believe this.” Panjay didn't like this at all. “They’ll think we’re putting them on. Honestly, all I can do is to document everything, and give it to you guys. This is going to drive my malpractice insurance guy buggy!”

They all made several copies of the file, wrote their own reports and notified the next of kin.

There was nothing more they could do for Tim.

***

Walking around a strange land at night, buck naked and soaking wet, with nothing but a sword wasn’t much fun, but it could have been worse. Tim killed the first person he found who looked about the right size and at least then he had a cloak, some sort of leg-wrappings and sandals.

“You shouldn’t have laughed, you bastard."

The body was out of sight, and there wasn’t much blood. It was mostly on the grass. The rain would soon wash it away. Tim threw some dirt from the road around on the more visible splashes and then got out of there.

Thinking it through carefully, he kept the sword, hanging it awkwardly inside of his stolen cloak and down his left leg. In a stroke of genius, he walked with a limp and hunched over. Painful as it might be, it was better than getting hacked up with swords and hatchets and things.

Tim cut straight into the woods. Almost anything was better than the two-lane cow-path that passed for a major highway in this part of the world, and in this era. Tim figured his survival and even comfort and convenience depended upon chucking all the old rules out the window, and for some strange reason, he had never felt better in his life.

“As for why all this is happening…frankly, Scarlett, I don’t give a damn." Tim weaseled through a thick growth of hawthorns.

With enough of this stuff behind him, he would feel a lot better about evading any mounted pursuit.

***

Tim woke up feeling all soft and warm and cozy. He wiggled his toes in sheer bliss. What a wonderful feeling to wake up and feel safe.

Morning light streamed through flimsy curtains.

“No.” This was not his bedroom.

“Good morning.” Someone spoke and Tim’s heart almost shot out of his mouth.

He sat up in a heartbeat to regard a tall, spare figure dressed in a black suit, a white shirt and a bowstring tie. The man was seated at his bedside on what looked like an old wooden Shaker chair, all spindles and things.

“Good morning.” Tim confidently swung his legs out from under the covers, which looked like real linen and a quilted comforter with tiny white points, quills ticking out here and there.

“Please don’t kill me.”

Tim paused with his feet on the floor and his hands on the edge of the bed.

“All right.” Tim looked him over.

He waited.

“You were all covered in blood. You had some awful clothes on and you were sort of clutching this big old sword to your chest. I mean you no harm. You can have your things back…”

His voice trailed off as Tim nodded.

“I found you sleeping the sleep of the damned, and you wouldn’t wake up.” The dark-haired, blue-eyed man explained, or tried to explain as best he could.

He looked to be about forty-five years old.

“Thank you.” Tim was noticing that he was wearing clean pajamas, although he still felt grubby.

“You need a bath. My housekeeper, Missus Lee, will draw you one. My name is John.”

The stranger waited patiently as Tim thought it all out.

“Your things are right over there.” He beckoned at a side table near the window. “I suppose if you must go, you should maybe sneak out of town the back way, or even wait until nightfall. People would talk.”

“What do you want?”

Tim drew a long breath and let it out again. He sagged on the edge of the bed.

“I would love to hear your story.” John face lit up with a grin.

“What year is this?”

“I knew it!” John’s face was overcome with a look of pure awe.

The gentleman put his hands on his knees and dragged himself to his feet.

“Rheumatism." He went out into the hallway. “I’ll get you a drink.”

Tim nodded. Tim heard his footsteps receding and then the voice lifted in query.

“Missus Lee! Missus Lee!”

***

Missus Lee found clothes that fit Tim, although they were a little big. To his delight, John had an old pair of boots that fit perfectly and there was even an old Stetson for him to wear.

The two men sat on the porch, looking out over the street, wide and dusty.

“And you have no idea how this happens to you?” John was filling up notebooks at a prodigious rate, and plying Tim with questions about his adventures.

John was not so much interested in Tim’s time travelling, which he couldn't explain anyway, as he was interested in the details of the cultures he had visited.

“All I know is that I went to sleep one day and woke up in the middle of a big plain, with a cloud of dust on the horizon.” So much had happened to him in such a short time. “It was the Chaldeans, or the Hittites, or somebody.”

John shook his head in envy.

“You may find this hard to accept, but I would switch places with you in a heartbeat, if I could.” John sipped a mint julep.

“You’re welcome to it.” 

They came up with a plan. John slept for a few nights beside Tim’s bed on a cot, uncomfortable as it might be, with the two men hand-cuffed together. This seemed reasonable, as the sword and the clothing stayed with Tim when he ‘moved,’ as he put it.

But it was not to be.

***

Tim woke up in his own bed. It was really his bed. The handcuffs and John were gone. He lay there, afraid to move, afraid to think, afraid to do anything…but he had to pee. Tim’s heart leapt, for while it was surely temporary, it was also home.

Oh, God, this was his home.

The room was chilly, as he stiffly got up and lumbered to the bathroom, looking at all the familiar things, the stereo system, the big-screen TV, and the fish tank.

There was someone in the bathroom. The noise came again.

Tim stood in the hallway, and the bathroom door was closed but he could see a crack of bright yellow light along the bottom. His jaw dropped, as normally, if anything about Tim’s life was normal, normally he lived alone.

The door opened and the light went off, but he could see just fine.

“Ah, there you are, my darling.” It was a woman dressed like Cleopatra. “We’ve been looking all over.”

She clapped her hands and a whole bunch of weird flute music started up.

“Are you hungry, my love?”

“Yeah—yeah, I’m real hungry.”

Tim rolled his eyes around, taking it all in. He noted a strange air of unreality about the place.

There was no roof, no ceiling, nothing but blue sky above. Tim looked up at the sky, and the hair stood up on the back of his neck with a cold chill of indignation. It was an awful feeling.

There were times when he felt like some plaything of the Gods, and that they were all sitting around up there watching him and laughing at all of his misfortunes.

End

Louis Shalako has books and stories available in ebook and audiobook from Google Play. Thank you for reading, and listening.



Tuesday, November 20, 2012

E-Book Marketing using Excerpts.









Books are easy to borrow.

Many of the great books I’ve read over the years were borrowed. My friend’s old man was in light cruisers and escort carriers during the war. Another buddy’s dad flew Lancaster bombers, and Spitfires, and taught courses at Pensacola in the early years of carrier aviation, when the Brits invented the angled flight deck, and two or three other things, actually. (Some of what his kid told me might be bullshit.)

What do you buy the aging veteran for Christmas, when he’s got enough ties, socks, underwear, and aftershave lotion to last eight lifetimes? A book. A war book, because you know how he loves that sort of thing. Over a lifetime of birthdays and Christmases, these old fellows end up with a lot of books. With my old man, it was anything to do with airplanes, or anything to do with WW II history. He loved that stuff, but then as a boy he lived through them headlines, right? He was an amateur historian, although his theories were pretty crackpot in some ways.

Both of my buddies had read most of those books, but when I spotted them I immediately went over and started looking at the titles. I ended up borrowing three and four books at a time. This was mostly because I could see them.

E-Book Marketing.

When marketing e-books, the only place people are going to see them is online. The chances of someone looking over another person’s shoulder on the subway and seeing the cover, title and author name are pretty slim. Most of us can’t afford to rent space on a billboard, and we have no measurement of its effectiveness anyway, not so far. On the other hand, paperbacks on coffee tables, bookshelves full of hard-covers in someone’s living room, or a sheaf of glossy magazines in a rack in the bathroom are fairly easy to spot.

Paperbacks at the drug store or in a rack in a department store are fairly easy to spot as well. It makes impulse buying possible.

Other than being in online bookstores, E-books rely on word of mouth to a far greater extent. They aren’t in brick and mortar bookstores. They’re not laying on benches at bus stops, either. So far, they can’t be donated to thrift shops. I have no idea if there is anyone with a ‘used e-book store’ out there, but it may come. What would the discount be based on? Cover condition? It’s getting a little dog-eared around the edges, right?

No one is going to stumble across one of our e-books in Wal-Mart in some desperate last-minute shopping bid for the perfect stocking-stuffer.

This is why so many independent authors feel they must promote or at least advertise their wares one way or another. The real problem is figuring out what works, and how much is just enough. It’s just as easy to shoot yourself in the crotch with a sling-shot, if you have a poorly thought-out campaign.

As we head into Christmas, I’m thinking of trying a campaign of excerpts. As long as I have a picture of some kind on it, I can post it to Pinterest, and a few other places too. It brings blog traffic, and gives anyone reading it an idea of the sort of material and writing they will find in the book.

Here’s a couple of excerpts from ‘Horse Catcher,’ available from Smashwords and many other fine retailers.

This is Chapter One, 'Dooley Wakes Up.'

This one's from a little deeper into the book. Note that I have a better marketing image now.

I’ve never gone at this systematically before. Those excerpts were posted, often while a WIP, (work in progress.) While it might not be the greatest marketing technique to show products that were only half done, the fact is that now I have the excerpts, and it’s easy enough to use them methodically, over the next six weeks or so, and then maybe try something else. This is the value of experimentation.

Now I that I have the excerpts, I can try something different with them.

Here’s a great song by the Tragically Hip. ‘Trickle Down.’

Insecurities.

There will always be insecurities in being independent, because we are relying on no one else for our pay-cheques or our validation. In the above photo, the reader can see how one of my short stories, ‘The Apparition of the Virgin’ ($0.99) looks in the Nook for Desktop application.

Totally off the record, it looks beautiful. Right?

Don’t read that and go thinking that I don’t like Clive Cussler, because I do.

Sometimes a parody is just a parody.

“When are you going to write a successful book?” When my thirteen year-old nephew asks that question, I think he means million-copy bestseller status.

He means being on the cover of Playperson Magazine and getting interviewed by Colbert.

(Phooey on you, Monsieur Colbert.)

Time to make a will.

It’s just the sort of terms that people think in. They don’t know any better. Theoretically I should make a will and leave all of my intellectual properties (sic) to my nephews. It’s hard to imagine them guys knowing what to do with 'The Company,' but if I don’t legally leave it to them there’s no chance at all for them to find out…right?

It’s probably not going to make whole hell of a lot of difference to me. I could always leave it as a cultural artifact to the Canadian people. I doubt if they’d know what to do with it either, which basically just leaves the government or some charity somewhere.

I’m just saying.

Spammers.

Every so often I'll read a snarky comment about spammers. If you have a traditional publishing deal, hopefully you got a $50,000 advance and your book is in all the stores. The rest of us have to learn how to promote our books one way or another.