Re: Will the Education Bubble Burst?
On Twitter, someone posted a link (Mr. Thiel, I resume? -ed.) to an op-ed piece which asked the question, ‘Will higher education be the next bubble to burst?’ or words to that effect.
If enough people turn away, or drop out, because of the high cost, or because it is seen as ‘training for mediocrity,’ then that bubble has already burst.
About a year ago, I wrote something called 'Marconi' for this blog about a ‘bubble’ of radio waves traveling outwards from Earth at more or less the speed of light, and how an alien civilization might intercept and respond to the signal...
Again on Twitter, maybe nine minutes later, someone posted a link to a story, based upon the possibility of aliens intercepting or perceiving our bubble of radio waves emanating from Earth and how they might react. I am not complaining about ‘someone stealing my idea,’ for surely I got my own ideas from somewhere, most likely the encyclopedia; and surely some other much more famous and hopefully better-paid writer has already made the most of the concept.
And I just sort of drifted off into my own thoughts...
My point is that we stand upon the shoulders of giants. The point is that any reasonably well-read working class individual living today has a billion times more useful information available to them than Julius Caesar. It is also true that we compete in a world where many have this available. The fact of ‘the many’ equals us up by simple competition. A competitive advantage never lasts for very long. That’s because we all learn so very, very much from each other.
I’m not even questioning what we as individuals do with it. I'm not complaining about pudgy, asthmatic kids playing virtual baseball in the living room or pudgy, asthmatic fifty year-old kids who never grew up writing about weird stuff. But somehow we must acquire the basic minimum of knowledge to be able to learn or even devise new things on our own without constant supervision. And the world is getting a lot more complicated, which demands new skills.
No nine year-old kid living in a yurt in the Gobi desert ever gets up in the morning and decides to come up with a Grand Unified Theory of the cosmos and its underlying infrastructure. He simply doesn’t have the words. You could not stick him in a modern science research lab and expect him to accomplish anything more than to make paper airplanes and to play table-top hockey with a roll of tape and a like-minded friend.
He doesn’t have the most basic math, he has little in the way of logic or reasoning skills, he doesn’t have the symbols or words in his head. He has never read a book on it. He has never discussed it, or even listened to ‘smart’ people talk about such things. That is not to say he would never ask about the nature of the universe, question the meaning of life, or whether or not there are gods. No one is saying he is stupid.
Wouldn’t he sooner or later ask, “What is Good and Evil, daddy?”
I suspect he would.
But without a lot of help from the great minds of history, he isn’t likely to get too far with it, and there is no one there to listen if he did. By our own standards, anything he comes up with is more likely to be superstition, magic and evil spirits, or self-serving ignorance; a justification more than anything.
Is higher education too expensive? I guess that depends on who’s asking, and whether or not they have the price of admission. The sad truth is that most of us don’t.
Anything that makes it easier for more people to get a higher education is a good idea, and will make the world a better place for all of us.
Anything that makes it harder for more people to get a higher education is a bad idea, and will make the world a worse place for all of us. What is so hard about that?
It’s a simple question of Good versus Evil. How it will all turn out, only God knows and only Father Time can tell.
But the real question asked in Twitteropia, and in several other forums by other commentators, was whether higher education is ‘elitist.’ Oxford and Cambridge are elite schools. Harvard and Yale are elite schools. What about the school I went to? ‘Not exactly.’
Of course there is elitism. The Ivy League schools are elite schools. The fewer students who attend them, the more 'intimate' it is. The richer they are, the more elitist it is. The higher you jack the cost of schooling, the smaller the student population, and the more elitist it becomes.
There are undoubtedly forces and ideologies in the world today that would like to shut down all learning except that which stems from their own teachings. They want to control the curriculum. And yes, ladies and gentlemen, some of those minds were trained in Ivy League schools...and some were educated in yurts.
The invention of the printing press broke the church and state monopoly on knowledge and learning. It freed us from the ignorance of our ancestors.
More importantly, it also broke the monopoly on teaching, with profound results.
With luck and application, the internet can and will break any elite’s monopoly on knowledge, teaching, and political power. It spreads the power around a little, which is just the way it should be.
I have a suggestion.
We should listen very carefully to what ‘they’ have to say, and then we should use our own heads to make up our own minds in order to decide what is best for ourselves and our families. All of the knowledge, all of the great minds of history are right there at our fingertips.
The internet is the key to the greatest library in all of creation, and the great universities of the world are all on the internet too. Use it wisely, abuse it if you must, but use it above all else.
Because if we don’t use it, somebody else will.
Thursday, April 14, 2011
Monday, April 11, 2011
Cracking the Crop Circle Code
Wikipedia Commons, author or photographer unknown.
(Our unknown source has requested anonymousness, and he has since disappeared anyway. -ed.)
'So what happens is you strap on your Bergen, which includes plenty of bottled water, because you will be out until near dawn. Then you climb out of the lorry, and your mates hand out your stilts.'
Q: Stilts? Bergen? You mean like, 'a gunny-sack?'
'These stilts are not skinny poles, but wide, flat boards, with a kind of toe-clamp for your boots, remarkably similar to those worn by cross-country skiers.'
Q: Clamps?
'You snap your boots into the clamps, and two friends help you up. Then you walk out into the field, using the stilts. Arriving at a pre-surveyed GPS point, you locate the stakes previouly placed there by others. The stakes have a steel pin on top.'
Q: Stakes? Steel pin?
'Unlocking the 90-degree feature of your specially-designed boot bindings, you can sort of carefully let yourself down to the ground, where you now have footwear that looks like a pair of water skis.'
Q: Water skis?
'Snapping the reel onto the pin on top of the stake, you begin walking around in circles while the line feeds out from the reel. When you reach the end, you carefully go to the centre of the circle. The spring-loaded line rewinds itself automatically, and then you remove the reel from the stake.'
Q: And then?
'Then you move on to the next location.'
Q: Tell us about the truck and the rest of the film crew.
'Meanwhile, the last two friends have taken the truck, oops; I mean 'lorry,' back to the parking lot behind the nearest pub where they will await a simple cellular phone call.'
Q: Alien film crews have cell phones?
'Those in the field never have to leave a single footprint. Each has to do, at most, ten or twelve circles in a night. They do the biggest one first. They carry plastic shopping bags to take a dump in; and the only real hard part of the job is not breaking out in hysterical laughter. However, with the adrenalin pumping and the hefty fines for pranksterism in Great Britain, not to mention a long, sustained, physical exertion, it's actually pretty quiet out there after a while.'
Q: So that's why no alien crap in the field!
Sound advice from an old hand: "Don't try to take a leak while standing on stilts, I once lost it in a gust of wind and fell in a clump of brambles. It was a jolly humbling experience."
Q: So then you pull up stakes and move on! I get it.
...
(Editor's Note: Since publishing this four or five minutes ago, we have begun to get quite a few death threats, (a couple, anyway,) from documentary film-makers. Coincidence? I think not, ladies and gentlemen.)
Sunday, April 10, 2011
New Post: Advertising
c2011Shalako
(The following was written in the autumn of 1983 by a college junior.)
Advertising in its many forms affects our society, lifestyles, buying and employment habits, even our personalities. Some believe it doesn’t affect them. This is delusional.
“A peculiarity of the North American mass communications system is that advertising pays most of the bills. On the plus side is the fact that the North American people get an incredible variety of information, entertainment, and culture at minimal cost…a disadvantage is that nearly all of North America’s mass communications is heavily over-laden with commercial or persuasive messages.”
—‘Introduction to Mass Communications,’ Jay Black and Frederick C. Whitney.
Advertising exploits our emotions and beliefs to sell a product. Sex is evident in a large percentage of ad material, whether it be magazines, billboards or television.
By causing us to identify something good, (not necessarily sex,) with a product, they alter our attitudes toward a product, idea, person or action.
Attracting attention, emphasizing a need, awakening a want, or simply announcing a new product or service, outlining the advantages of a brand, educating the consumer, all are the job of advertising.
“The real catastrophe is the prospect of the total moronization, dehumanization, and manipulation of man,” according to noted philosopher Herbert Marcuse.
“Advertising is a necessary adjunct to mass production and is, in fact, mass sales: it is an automated sales force…” (Whitney and Black.)
Editor’s Note: There are about ten or twelve pages here, but we’ll cut to the chase.
'…the potential exists for an individualized information and entertainment system of great complexity, and even greater usefulness. Let the imagination wander on the possibilities. There you are, sitting in the New Guinea jungle. You’re hungry, and you need to know if a certain plant is edible. Speaking into a wrist-watch telephone, you are instantly connected to a computer in the world net. Overhead satellites relay your question to an appropriate channel and your question is answered within seconds. All of this is recorded and your account is charged accordingly…your computer now comes on the ‘line’ and reminds you of a doctor’s appointment. All of this is a drop in the bucket compared to the possibilities.'
(End of excerpt.)
The student got an ‘A’ on that assignment, and the only thing he really missed was putting a camera into the wrist-phone. The teacher missed that one too. Not mentioned is how it was all supposed to be paid for, but the natural assumption would be advertising, sales and service subscriptions, or license fees, or direct taxation by a state monopoly.
Nothing in life is free, and advertising is all-pervasive in modern society. It is used as much to sell a point of view or a way of thinking, as it is to sell a product.
The global structure of the thing is implied in the story. Today, we see a little clearer picture of the costs and benefits of such an infrastructure. And much of the world today is still governed by state-controlled monopolies of mass communications or their subsidiaries.
(The following was written in the autumn of 1983 by a college junior.)
Advertising in its many forms affects our society, lifestyles, buying and employment habits, even our personalities. Some believe it doesn’t affect them. This is delusional.
“A peculiarity of the North American mass communications system is that advertising pays most of the bills. On the plus side is the fact that the North American people get an incredible variety of information, entertainment, and culture at minimal cost…a disadvantage is that nearly all of North America’s mass communications is heavily over-laden with commercial or persuasive messages.”
—‘Introduction to Mass Communications,’ Jay Black and Frederick C. Whitney.
Advertising exploits our emotions and beliefs to sell a product. Sex is evident in a large percentage of ad material, whether it be magazines, billboards or television.
By causing us to identify something good, (not necessarily sex,) with a product, they alter our attitudes toward a product, idea, person or action.
Attracting attention, emphasizing a need, awakening a want, or simply announcing a new product or service, outlining the advantages of a brand, educating the consumer, all are the job of advertising.
“The real catastrophe is the prospect of the total moronization, dehumanization, and manipulation of man,” according to noted philosopher Herbert Marcuse.
“Advertising is a necessary adjunct to mass production and is, in fact, mass sales: it is an automated sales force…” (Whitney and Black.)
Editor’s Note: There are about ten or twelve pages here, but we’ll cut to the chase.
'…the potential exists for an individualized information and entertainment system of great complexity, and even greater usefulness. Let the imagination wander on the possibilities. There you are, sitting in the New Guinea jungle. You’re hungry, and you need to know if a certain plant is edible. Speaking into a wrist-watch telephone, you are instantly connected to a computer in the world net. Overhead satellites relay your question to an appropriate channel and your question is answered within seconds. All of this is recorded and your account is charged accordingly…your computer now comes on the ‘line’ and reminds you of a doctor’s appointment. All of this is a drop in the bucket compared to the possibilities.'
(End of excerpt.)
The student got an ‘A’ on that assignment, and the only thing he really missed was putting a camera into the wrist-phone. The teacher missed that one too. Not mentioned is how it was all supposed to be paid for, but the natural assumption would be advertising, sales and service subscriptions, or license fees, or direct taxation by a state monopoly.
Nothing in life is free, and advertising is all-pervasive in modern society. It is used as much to sell a point of view or a way of thinking, as it is to sell a product.
The global structure of the thing is implied in the story. Today, we see a little clearer picture of the costs and benefits of such an infrastructure. And much of the world today is still governed by state-controlled monopolies of mass communications or their subsidiaries.
Wednesday, April 6, 2011
New Post: My First Fan Mail.
c2011Shalako
Hot damn! I'm so excited I'm fit to bust; I'm so happy I could shit!
That's right, ladies and gentlemen, we got our first fan mail for the first time ever, just this week!
Okay, okay, okay...(sorry!) Here's a little snippet from the first one:
Dear Louis;
I see that you are such a nice person and I don't know where else to turn. Boy! Oh, boy. Am I in a lot of trouble. You see, my father, the King Of Ethiopia, has been captured and taken hostage and held for ransom by rebels. While he is being held in the hills not far from the capital, I myself cannot help him as I escaped with my colleagues and the bodyguard and the Crown Jewels.
We are in a camp for displaced persons just outside of Val d'Or, which I admit is actually in Italy. As you should know, kind sir.
Unfortunately, the rebels are demanding cash, i.e. untraceable assets. They are quite adamant you see, and so of course I thought of you. You have many friends around the world and we (the government in exile,) were kind of wondering if you had any friends at the Bank of England.
(Personal details omitted.)
Okay, here's the next one:
Lou!
Old buddy, old pal!
Say, Lou, all kinds of lazy, no-good bastards, untalented fools and other assorted shitheads are making a ton of money off of the internet. Why not you?
What's so fucking special about you?
If these idiiots can do it, so can you! I'm here to help you, and if you will just click on this link to receive my free pdf, we can get started right now!
(Withheld.)
Don't worry, I got lots of links. But before we do that anyway, look here:
Here are the twelve points of successful internet marketing:
1.) Listen to me.
2.) Sign up for my course.
3.) Check out my other products, all free!
4.) That's right, Lou, they're all free!
5.) It is only when you go to upgrade, that the reasonable monthly charges really start to kick in.
6.) But I could go on!
7.) Lou, I can see that you are a busy man, just like me, so I will now enroll you into my only-free newsletter, for a special thirty day free trial!
8.) I am really looking forward to our new relationship.
(Name withheld.)
...and I got a couple others here, as well. Yes, ladies and gentlemen:
'Nothing beats the glow of a job well-done.'
Hot damn! I'm so excited I'm fit to bust; I'm so happy I could shit!
That's right, ladies and gentlemen, we got our first fan mail for the first time ever, just this week!
Okay, okay, okay...(sorry!) Here's a little snippet from the first one:
Dear Louis;
I see that you are such a nice person and I don't know where else to turn. Boy! Oh, boy. Am I in a lot of trouble. You see, my father, the King Of Ethiopia, has been captured and taken hostage and held for ransom by rebels. While he is being held in the hills not far from the capital, I myself cannot help him as I escaped with my colleagues and the bodyguard and the Crown Jewels.
We are in a camp for displaced persons just outside of Val d'Or, which I admit is actually in Italy. As you should know, kind sir.
Unfortunately, the rebels are demanding cash, i.e. untraceable assets. They are quite adamant you see, and so of course I thought of you. You have many friends around the world and we (the government in exile,) were kind of wondering if you had any friends at the Bank of England.
(Personal details omitted.)
Okay, here's the next one:
Lou!
Old buddy, old pal!
Say, Lou, all kinds of lazy, no-good bastards, untalented fools and other assorted shitheads are making a ton of money off of the internet. Why not you?
What's so fucking special about you?
If these idiiots can do it, so can you! I'm here to help you, and if you will just click on this link to receive my free pdf, we can get started right now!
(Withheld.)
Don't worry, I got lots of links. But before we do that anyway, look here:
Here are the twelve points of successful internet marketing:
1.) Listen to me.
2.) Sign up for my course.
3.) Check out my other products, all free!
4.) That's right, Lou, they're all free!
5.) It is only when you go to upgrade, that the reasonable monthly charges really start to kick in.
6.) But I could go on!
7.) Lou, I can see that you are a busy man, just like me, so I will now enroll you into my only-free newsletter, for a special thirty day free trial!
8.) I am really looking forward to our new relationship.
(Name withheld.)
...and I got a couple others here, as well. Yes, ladies and gentlemen:
'Nothing beats the glow of a job well-done.'
Sunday, April 3, 2011
Flux or Revolution?
c2011Shalako
I’ve been trying to make sense of what I’ve learned over the last few months. Is the industry in a state of flux, or is it in a state of revolution? It is my assertion that debt and recession has shrunk the market for brand-new authors, i.e., ‘real’ publishers, by an estimated ten to twenty percent.
Self-publishing is not revolutionary. It’s been around for a long time. What is revolutionary is that it doesn’t cost any money. What’s revolutionary is that you don’t even have to leave home. You can do it from a blanket on a beach. You can write your book while commuting to your day job on the train and you can publish it from a table at a fine restaurant.
E-books are not going to ‘kill the book.’ The forty or fifty dollar cost of a typical hardcover, or the ten, to fifteen, to twenty-dollar cost of a paperback, are not going to ‘kill the book.’ The sheer weight, bulk, and cost of producing a book, the investment in plant and machinery, plus the high cost of labour and shipping, (i.e. fuel,) will inevitably shrink market share in the face of professional digital publishing and distribution without the use of trucks, warehouses, and human employees unpacking cardboard boxes and sticking books on shelves.
The POD of ‘Case of the Curious Killers,’ is listed at $13.99. By the time it is shipped to your house, it will cost about $20.00 or more, depending upon where you live. My profit would be sixty cents. I can set the price of an e-book at less than two dollars and still make my sixty cents.
Is there some reason why big box publishers can’t see this? I have no costs—no costs except my own time and labour. It’s a good investment, from my point of view.
The old fashioned full-service gas station went away, for many reasons. It was hard to get good help for a buck-ten an hour, which is what the wage was back then. But it was the sheer weight of traffic that actually killed the old fashioned gas station. No one was willing to wait for thirteen cars ahead of them to be filled.
Global online traffic is growing at an exponential pace, especially in developing and newly developed nations.
In five years, ninety or ninety-five percent of all publishing in major markets will be digital, and that’s just because people will still be sticking flyers in old people’s mailboxes. It will never be one hundred percent.
‘Readers,’ are a small demographic group. I’m not saying this to be facetious. But someone remarked that ten million people in France read ten books a year or less, and someone else pointed out that only ‘x-percent’ of people in this other country read ‘y-number’ of books a year. There are plenty of other things to do which don’t require the investment of time that a good book demands of a reader. Why read when you can flip through two hundred channels of TV?
But what really got me was how much time I spend reading online. It’s about ninety-eight, or ninety-nine percent of my reading now. Without a computer, I would read a good deal less. Also, I read much less fiction than I did before, and a lot more technical and how-to material. Digital publishing brings the most up-to-date research to my device. With the devices available today, an old fashioned book is only one kind of programming, and providing it, like music, in the most portable, convenient, and ecologically sound manner makes perfect sense to this writer.
Stripping away everything that is inessential about a book and distributing it globally, to a potential market of one-point-six billion English speakers, at a world-shattering price of one dollar—that is revolutionary, ladies and gentlemen.
That would be a stroke of genius, if it ever comes up in conversation or debate.
A week or so ago, I gave away a box of CD’s. I may never buy a CD again, and the likelihood of buying an ‘LP’ ever again seems rather slim. Did the iPod and MP-3s kill music?
Did sound recorded on wax cylinders kill the orchestra?
I’ve been trying to make sense of what I’ve learned over the last few months. Is the industry in a state of flux, or is it in a state of revolution? It is my assertion that debt and recession has shrunk the market for brand-new authors, i.e., ‘real’ publishers, by an estimated ten to twenty percent.
Self-publishing is not revolutionary. It’s been around for a long time. What is revolutionary is that it doesn’t cost any money. What’s revolutionary is that you don’t even have to leave home. You can do it from a blanket on a beach. You can write your book while commuting to your day job on the train and you can publish it from a table at a fine restaurant.
E-books are not going to ‘kill the book.’ The forty or fifty dollar cost of a typical hardcover, or the ten, to fifteen, to twenty-dollar cost of a paperback, are not going to ‘kill the book.’ The sheer weight, bulk, and cost of producing a book, the investment in plant and machinery, plus the high cost of labour and shipping, (i.e. fuel,) will inevitably shrink market share in the face of professional digital publishing and distribution without the use of trucks, warehouses, and human employees unpacking cardboard boxes and sticking books on shelves.
The POD of ‘Case of the Curious Killers,’ is listed at $13.99. By the time it is shipped to your house, it will cost about $20.00 or more, depending upon where you live. My profit would be sixty cents. I can set the price of an e-book at less than two dollars and still make my sixty cents.
Is there some reason why big box publishers can’t see this? I have no costs—no costs except my own time and labour. It’s a good investment, from my point of view.
The old fashioned full-service gas station went away, for many reasons. It was hard to get good help for a buck-ten an hour, which is what the wage was back then. But it was the sheer weight of traffic that actually killed the old fashioned gas station. No one was willing to wait for thirteen cars ahead of them to be filled.
Global online traffic is growing at an exponential pace, especially in developing and newly developed nations.
In five years, ninety or ninety-five percent of all publishing in major markets will be digital, and that’s just because people will still be sticking flyers in old people’s mailboxes. It will never be one hundred percent.
‘Readers,’ are a small demographic group. I’m not saying this to be facetious. But someone remarked that ten million people in France read ten books a year or less, and someone else pointed out that only ‘x-percent’ of people in this other country read ‘y-number’ of books a year. There are plenty of other things to do which don’t require the investment of time that a good book demands of a reader. Why read when you can flip through two hundred channels of TV?
But what really got me was how much time I spend reading online. It’s about ninety-eight, or ninety-nine percent of my reading now. Without a computer, I would read a good deal less. Also, I read much less fiction than I did before, and a lot more technical and how-to material. Digital publishing brings the most up-to-date research to my device. With the devices available today, an old fashioned book is only one kind of programming, and providing it, like music, in the most portable, convenient, and ecologically sound manner makes perfect sense to this writer.
Stripping away everything that is inessential about a book and distributing it globally, to a potential market of one-point-six billion English speakers, at a world-shattering price of one dollar—that is revolutionary, ladies and gentlemen.
That would be a stroke of genius, if it ever comes up in conversation or debate.
A week or so ago, I gave away a box of CD’s. I may never buy a CD again, and the likelihood of buying an ‘LP’ ever again seems rather slim. Did the iPod and MP-3s kill music?
Did sound recorded on wax cylinders kill the orchestra?
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